Hello, good people. Today, we will be sharing an exclusive interview with the Founder & Creative Director of Black Distrikt Clothing Co. I have known Yemi for a couple of years and He’s been a consistent player in the streetwear business. When he told me about his new collection (view here) , I knew I had to turn the spotlights on.
BlackDistrikt is a streetwear brand based on design, simplicity and attention to details. Its an embodiment of clothing, culture & lifestyle. We had to improvise to make this possible, but it will inspire you notwithstanding.
Q&A with Yemi Kujore of Blackdistrikt
Tainsville: Kindly introduce yourself…
Yemi: I’m ‘Yemi Kujore and I’m 20years old. I’m the Founder & Creative Director of Black Distrikt Clothing Co.
Tainsville: Tell us about your brand…
Yemi: Black Distrikt is an urban streetwear brand. It’s a combination of lifestyle, culture, art & clothing, but the idea is longevity instead of overnight blowout; to have an increasing number of friends that will stay true over the years.
Tainsville: Why did you decide to start your own streetwear brand?
Yemi: I started out of the urge to create a brand that’ll stand the test of time, do something different that will inspire posterity & also contribute in taking the Nigerian streetwear fashion to a more competitive level.
Tainsville: How long have you been in the streetwear business?
Yemi: I’ve been in the streetwear business for 3years. First year was spent with Easy Clothing Co. after which I created Black Distrikt and I’ve been there till date.
Tainsville: How did it all start for you?
Yemi: Basically, it started 5 years back. I used to cut stencils, dab acrylic paint onto the t-shirts and add effects with polymark. Did this for 2 years & met ‘Dekunle (Skinyblink) who showed me how to build a brand out of a hobby. Thus, Easy Clothing was given birth to.
Tainsville: What were your early days like?
Yemi: Early days were cool because I’ve always loved the idea of entrepreneurship, so I just had to sell the idea to my family & friends and that was it. Since I started, they have all been 110% behind me.
Tainsville: What attracted your initial clients?
Yemi: Well, I’ll say ‘design and exclusivity’ (which is the core of streetwear). Our designs portray various aspects of the brand like the year the brand started, all the company’s logos in various forms & colours, and also the fact that all products are limited in quantity.
Tainsville: How did you come up with the initial capital?
ME: Honestly started off without a dime. Honestly! My cousin sent me blank shirts for free & had to sell the final products to pay my screen printer. Talk about hustle
Tainsville: How do you come up with ideas for your creations?
Yemi: God inspires me to create stuff & also getting positive feedback from our family (customers). There’s also the saying that you’re only as good as your last collection. So I try to get better by the collection.
Tainsville: Do you have any mentors?
Yemi: Yeah! Definitely! ‘Dekunle Aina (Skinyblink), Jeremy Biggers (Stem & Thorn) & Bobby Kim (The Hundreds).
Tainsville: What has been your proudest moment so far?
ME: My proudest moment is always meeting a new friend through the brand. The feeling is priceless. It’s like you & your friend support the same soccer team or love the same brand of automobile & that’s all you guys just talk about. The truth is, like everyone else, I’m also just a fan of Black Distrikt.
Tainsville: How lucrative has Blackdistrikt been?
Yemi: Moderately lucrative. The truth is, the bigger the brand gets, the more lucrative the business is, because we’ll need to create more products to satisfy the needs of our family (customers).
Tainsville: What differentiates Blackdistrikt from other streetwear brans out there?
Yemi: We sell more than just tees or sweatshirts or hats. We sell a brand, its values, and its purpose. We sell a substantive story. This is what helps us stand out.
Tainsville: What challenges are you currently facing?
Yemi: Major challenge for us is manufacturing. It’s not that easy, in fact, it’s not easy at all because I really don’t like creating stuff below a certain standard, so I get to really research to find really good manufacturers locally or sometimes manufacture overseas.
Tainsville: How can prospective customers reach you?
Tainsville: Lastly, what’s the future for Blackdistrikt?
Yemi: You can expect more unique products, collaborations with local brands & artists, pop-up stores. Just to mention a few.
Tainsville: Thank you for your time.
There you go! Lend your voice to a consistent player and his brand. Have a good day